If you've been on "Money Twitter" for over a few weeks, you might've seen the term "ICP".
It stands for Ideal Customer Profile, which is a detailed description of the target audience who would derive the most value from a product or service.
A good ICP outlines the ideal customer's:
Creating an ICP helps businesses understand their audience better, tailor their marketing efforts, and deliver content that resonates with the right people.
To make it easier, check-out the template and video to create your ICP.
Advanced tip: Chat GPT can be really useful in filling out the templates if you feed it good intel...
See you tomorrow, friend!